The economic effect of the hallyu was estimated to be $116 billion in 2014, an analysis by korea trade-investment promotion agency and the korea foundation for international culture exchange and the cosmetics industry enjoyed the biggest growth, increase by 57%, as tourist from other countries vising korea boosted sales. In many countries, hallyuhas become a window to the world, playing a role similar to the american entertainment behind the iron curtain during the cold war so for example in communist vietnam and burma and, most importantly, in north korea. Vietnam is also amongst the top countries in the asean for internet use, with an increase of 325 percent per year at present, 235 percent of the population in vietnam are web users regarding movies, after a significant decline in the last decade, at present, there are 19 cinemas in hochiminh city and 15 in hanoi, and approximately from 3 to 4 cinemas in each province. Many countries invest heavily in initiatives designed to promote a positive coo effect such as the sponsorship of major sporting events such as the fifa world cup and the olympic games.
Hallyu refers to the phenomenon of korean popular culture which came into vogue in southeast asia and mainland china in late 1990s especially, hallyu is very popular among young people enchanted with korean music (k-pop), dramas (k-drama), movies, fashion, food, and beauty in china, taiwan, hong kong, and vietnam, etc. This hallyu trend not only gains popularity in asian countries like vietnam, japan, china and thailand but also spreads to south america and europe (tuoitrenews, 2012) vietnam is not an figure 1- audiences at a concert of a korean artist in japan exception of this trend. Countries like china, korea and vietnam would be transformed into vassal states ruled by puppet governments they would provide cheap land, labour and resources for japanese industries it was japanese imperialism cloaked in a veil of asian nationalism.
Hallyu is especially popular in east and southeast asia and in overseas asian communities countries that have embraced hallyu include japan, taiwan, hong kong, china, malaysia, indonesia, and singapore. Effects of western media exposure on foreign audience based on the hypothesis that countries on the receiving end absorb values, beliefs, ideologies, lifestyles and so on from the exporting. Hallyu is a term i've come to shake my head at, overanalyse, laugh at, and despise but mostly laugh at there's no doubt that the effects of the 'hallyu' have been over exaggerated and dramatised by the korean media, especially in regards to the west where, although k-pop has definitely. Effects of the vietnam war lasting for 20 years (1955-1975), the vietnam war, as bloody as any other wars, took away more than 2 millions lives, in which many of them were civilians 3 millions were wounded, and hundreds of thousands of children were left orphans.
This hallyu trend not only gains popularity in asian countries like vietnam, japan, china and thailand but also spreads to south america and europe (tuoitrenews, 2012) vietnam is not an exception of this trend. This influence is especially tangible for countries whose relationships with south korea have been troublesome in the past for instance, though vietnam and south korea established relations back in 1992, history reminds us that during vietnam war, south korean troops were sent to vietnam, allying with american army, to fight against vietnam liberation army. The 2008 eass data reveal that social proximity and two demographic variables are common factors for the rise of hallyu in east asia, but globalization and modernity variables had no effect on hallyu.
Vietnam is south korea's sixth-largest export market further growth in korean investment and bilateral trade is expected in 2015 as the two nations finalise their fta since the end of the 1990s, southeast asia has witnessed the enthronement of hallyu as a cultural phenomenon hallyu has heavily influenced youth culture in vietnam. K-pop's increasing popularity forms part of hallyu, or the korean wave, which refers to the popularity of south korean culture in other countries k-pop is increasingly making appearances on western charts such as billboard. Unlike hallyu 10, emphasizing the export of local cultural goods to east asia between the late 1990s and 2007, the growth of social media has uniquely influenced korean creative industries, because a few media outlets, such as youtube and snss, have become significant parts of the new korean wave (hallyu 20.
The korean wave—hallyu in korean—refers to a surge in the international visibility of korean cul- ture, beginning in east asia in the 1990s and continuing more recently in the united states, latin america, the. People and culture in those countries where hallyu has made a hit a few studies report that korean cultural products or cultural contents have become a part of everyday life and culture in these countries as a result of hallyu (chae 2006 choe 2007 eun-kyoung han 2005 hong, gang, and ohya2007 hwang 2008 iwabuchi 2008 kim et al 2007.
But there are differences among the countries globalism-nationalism and modernity-tradition only social proximity turns out to be important for the rise of hallyu in all three countries at least in terms of export of korean broadcasting programs to east asian countries. The effects that hallyu has been made largely influenced chinese people's daily life, knowledge learning and also largely challenged the development of chinese its own culture as tv drama was the first korean wave imported into china. Hallyu 20 is a term used to describe the new korean wave that began around 2007 as a result of south korea taking advantage of 21st century digital technologies and social media the term hallyu 20 was first used in august 2010 by japanese media after girl's generation 's successful showcase at ariake coliseum in tokyo. 12 hallyu in vietnam in the beginning of 21st century, korean wave has started to become a global phenomenon, especially asian countries and focused on young people a series of events taken place in vietnam in recent times are considered as the lively evidences of the import and the flourishing of hallyu in vietnam.